Tesla has canceled its bold returns policy. The return policy works like this: new buyers of electric vehicles can return them within seven days for a full refund of the purchase amount. The news that the policy has been abolished is surfacing in various American tech media.
This policy change marks an end to one of CEO Elon Musk’s flashy marketing strategies. Musk often uses the policy to sell Tesla vehicles to potential buyers.
Policy aimed at selling cars
Musk has often used the seven-day return policy as a way of boasting about Tesla’s high customer satisfaction rate. The US company is so confident that the buyer is satisfied that new buyers will never take advantage of the return policy.
The policy also reinforces the idea that Tesla cars are consumer electronics products. You can order and adjust them online and have them delivered to your home, such as a package from Bol.com. And then return it if you are not satisfied.